According to a local survey, two-thirds of the people who started an online store did not have a concrete plan on how to get customers.
The most common answers to the question “What is your strategy for acquiring customers?" Included terms such as:
- Social media
- Recommendations from friends and family
- Paid Advertising
While it is true that they are valid responses, about 60% of participants indicated that they don’t have previous experience of selling a product online.
Moreover, the remaining third of participants answered the same question in a more concrete and tangible way, with actions such as:
- Attend fairs and exhibitions
- Build a mailing list for an exclusive release
- Create a database of bloggers for product reviews
- Find magazines for reviews on them
Of that group, nearly half indicated that they had the opportunity to sell a product previously online or was building a group of potential customers to which to launch a store.
The data from that survey also showed that the stores that had planned ahead of the launch of a product or its overall brand generated 100 new customers in its first month of work while maintaining a growth trend continued the following three years of operation. While other businesses might perhaps come to have 20-30 new clients per month during their first two years of work and to accomplish this, they saw a decrease in this number.
This data shows that before you even start thinking of creating a business, you have to know the structure of a marketing plan, how to attract, keep and to acquire customers from your competitors.
If you do not know how to make a marketing plan or might not have thought about what you should do, you commented that you"re leaving a lot to chance. When you put your hopes on a half-baked plan, you run the risk of losing money, time and momentum because nothing will strategically work if everything you do is based on personal reactions. That is why this website will regularly post articles and tips about effective marketing to help you grow your business.
Remember, an improperly planned plan is a plan that will probably fail.
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