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If you want to reap the rewards of content marketing, it is imperative you stand out from competitors. Understand you’re in it for the long haul and that you’re building a body of quality content. Be brave in your approach to business development and challenge assumptions of what is expected of your Jacksonville FL business. This will let them sample your products and will often get a lot of people to come through your doors who might have otherwise not even known that you existed. In fact, a recent study revealed that consumers prefer email over other contact methods as a way of hearing from your brand.

Social media channels are the most powerful way to spread the word about your brand, and it’s important to make it easy for everyone reading your email to share it with their network. For example, it’s logical for a tattoo parlor to manage an Instagram account to flaunt their latest designs. Ultimately, social is an opportunity to give your business a personality—have fun with it!  Americans spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans" comments. Some media/marketing companies in Jacksonville FL even offer automated bidding solutions that allow the SMB PPC novice to gain the same level of targeting and exposure without the heavy lifting.

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